Blog — Digital Design Insights & UX Articles

Vi behöver fler modiga designchefer

Apr 26, 2026

Det finns ett mönster jag ser gång på gång hos designorganisationer som ger sig på AI: verktygen finns, kompetensen finns, viljan finns — ändå tar det inte fart. Det är inte ett teknikproblem. Det är ett ledarskapsproblem.

Mårten at his desk recording the podcast with BMad — monitor showing the live call, iPad running the presentation

ai wds design

Everyone Does UX Backwards. Here's the Right Order.

Apr 26, 2026

A few days ago I recorded a podcast with Brian Madisson about WDS, agentic design, and what the right design process actually looks like. The thesis we kept coming back to: almost everyone does UX backwards.

MCP Sucks graffiti on a concrete skatepark wall, stencil figure in shock, with the tag 'I deleted all of mine — and so should you'

ai wds engineering

MCP Sucks. I Deleted Them All. So Should You.

Apr 25, 2026

MCP servers load every tool you have into your context before you type a single prompt. Mine were costing me 27,000 tokens per session. Here's what that actually costs you — and the three prompts that replaced all my MCPs with clean, callable scripts.

Dan Kindeborg och kollegor på Avanza AI-byggdag — en hel dag om agentisk design

ai wds leadership

Agentisk design kräver inte bättre verktyg. Det kräver nytt ledarskap.

Apr 24, 2026

Verktygen finns. Kompetensen finns. Viljan finns. Ändå tar det inte fart. Det är inte ett teknikproblem — det är ett ledarskapsproblem. En kultur av detaljstyrning och ängsliga godkännandeloopar blockerar AI-potentialen i designteam. Här är vad som behöver förändras.

strategy ai wds

Lessons Learned: Running the WDS AI Agent Framework in a Design Team

Mar 26, 2026

Everyone's chasing AI tools right now. Every week there's a new shiny thing. But most AI design tools make individuals faster without making teams better. Here's what I learned running an end-to-end AI agent framework in a real design team.

WDS Session 3 — AI-Powered Design Framework

wds

WDS — The End-to-End AI Agent Framework for Design Teams. Free and Open Source.

Mar 25, 2026

WDS connects every step from business strategy to living product through AI agents — no more copying context between tools or re-briefing agents.

WDS v0.4.0 Build Specification Release — chalkboard infographic

wds

WDS v0.4.0 — The Build Specification Release

Mar 19, 2026

WDS 0.4.0 ships build specifications: complete database schemas, state machines, and API surfaces that a coding agent can build from without questions.

marketing

SEO: The silent engine of sustainable business growth

Feb 15, 2026

Visibility is currency. You've invested time and resources into your website. It's polished, professional and primed to convert visitors into customers. But here's the crucial question: Are people actually finding it?

strategy

Why the best AI coders think before they prompt

Jan 23, 2026

You've burned 3 hours and $50 in AI credits... and you're further from done than when you started. Here's the uncomfortable truth: the problem isn't AI. It's that you skipped strategy.

wds

WDS Session 3: Let’s get going

Jan 22, 2026

WDS Session 3 goes from white panic to first commit. Join Mårten online January 29th to install WDS and start building with AI-driven design agents.

ai

The Prompt Burn is real

Jan 20, 2026

Not thinking before you make things is a new kind of waste creeping into digital projects, and it sounds productive. Under the guise of release fast, we act reckless while the AI companies line their pockets.

Årets bästa fest: att implementera AI på designavdelningen 🎈

Jan 19, 2026

Att implementera AI på designavdelningen ska vara kul, inte ett projekt med 14 styrgrupper. Whiteport visar hur designteam går från ord till handling.

The prompt burn is real — think before you code

strategy

Do you avoid thinking in digital projects? Think again!

Jan 17, 2026

With AI you can accomplish a lot of digital product output in very little time. But when doing gets cheap, people are tempted to skip the thinking.

wds

WDS Session 3: Let’s get going draft

Jan 15, 2026

WDS Session 3 is for designers who want to build the right thing before building it fast. Turn vague goals into executable strategy with AI.

wds

Whiteport Design Studio Course: 00 – Getting Started

Jan 14, 2026

Whiteport Design Studio Module 00: how designers get started using AI agents to stay indispensable and thrive in the age of artificial intelligence.

wds

Designers know how to make product people love

Jan 14, 2026

Designers know how to make products people love. In WDS Session 1 we showed how design thinking is exactly what AI needs to build the right thing.

strategy

A 9-step masterclass in digital strategy: the pain, the pathway, the payoff!

Jan 13, 2026

Strategy is one of those words that gets tossed around like confetti. At Whiteport Design Studio, we treat strategy as a tool with a sharp edge.

WDS Sessions 2: Speed isn’t a strategy!

Jan 12, 2026

Speed without strategy produces expensive mistakes. WDS Sessions 2 brings design strategy back — because a bad idea is still a bad idea, even with AI.

Thank you for the book

Jan 6, 2026

A book that genuinely shaped the WDS. Whiteport Design Studio — the free, open source AI agent framework for designers — is now available for everyone.

wds

Who is better suited to make sense of the product

Jan 5, 2026

AI reveals design thinking rather than replacing it. In WDS Session 1 we explored what happens when you explain your ideas component by component.

wds

Vad bygger du i mellandagarna?

Jan 4, 2026

Mellandagarna är en frizon för utforskning. Mårten bygger AI-agenter för designers — inte för att ersätta kreativiteten, utan för att ampliera den.

wds

First you think. Then you Vibe!

Jan 3, 2026

AI builds fast — but what if you're building the wrong thing faster? Think before you vibe: strategy and design thinking matter more than ever with AI.

Welcome to the WDS Designers Community 2026

Jan 1, 2026

Designers must embrace AI in 2026 — but on our own terms. WDS, Whiteport Design Studio, amplifies your existing design process instead of replacing it.

wds

WDS Session 2: Strategy in practise

Dec 31, 2025

WDS Session 2 puts digital strategy into practice. Join Mårten Angner online January 15th and learn how to build things worth building with AI.

Efter nyår blir det fullt på gymmet… igen.

Dec 26, 2025

Tre set om åtta, lång vila och scrollande mellan seten. Mycket i träningsvärlden är gamla hjulspår — inte ny kunskap. Dags att ifrågasätta.

strategy

If everyone is so busy making fast prototypes, who has time to make design that really matters?

Dec 25, 2025

I have been witnessing a trend in the world of digital projects. It seems like everyone focuses on fast prototyping as the preferred way of working. The results have been, quite frankly, not that great.

2025-12-22-WDS-Sessions-1-Instagram.psd-Instagram-Post-45-9.jpg

wds

We just wrapped up the first WDS Session and the feedback has been incredible!

Dec 25, 2025

WDS Session 1 delivered a paradigm shift: specs fed directly into the IDE, BMAD-trained agents, and a production-ready workflow available today.

wds

1st WDS Jam Session – What to expect

Dec 21, 2025

What is WDS, Who benefits, Based on BMad, Design deliverables as prompts, Pitch, Alignment, Project contract, Project Brief, Trigger Map, Scenario exploration, Digital prototyping, Design delivery.

wds

CX/UX/UI Designers och AI: Låt oss träffas, Prata mindre. Får mer gjort!

Dec 20, 2025

CX/UX/UI designers and AI: less talk, more action. Whiteport created WDS Sessions to give designers a practical space to test and grow together.

wds

Dear designers, Now it is not the time to despair

Dec 19, 2025

Feeling overwhelmed by AI noise? Mårten Angner introduces Whiteport Design Studio — a framework that makes designers indispensable, not replaceable.

Gymzombies: När mobilen tog över gymmet!

Dec 17, 2025

Gymmet håller på att bli ett väntrum. Skärmar, hörlurar och doomscrollande mitt i träningen — för vad? Lämna mobilen i skåpet och ge allt du har.

wds

WDS Sessions 1: Say hello to the new AI-Agent framework for designers!

Dec 16, 2025

WDS Jam 1 is an online event exploring the role of designers in the age of AI — join us December 22 for a practical hands-on session.

copy_02C7B042-47B8-418F-92F1-1924D96867BF.mov

wds

Should Designers Draw by Hand in 2025?

Oct 3, 2025

Sketching in 2025 is a superpower. Hand-drawn intent is the clearest input for AI — turning rough concepts into running code faster than any prompt.

wds

WPS2C is Here! — AI Agents for Every Digital Creative!

Sep 30, 2025

WPS2C launches AI agents for every digital creative — designers can now deliver complete product documentation as build-ready artifacts inside the IDE.

digital-design

We just created AI Agents That Make Designers Indispensable – Free & Open Source

Sep 29, 2025

WPS2C is here: AI agents that move designers into the development environment, delivering complete product documentation as build-ready code artifacts.

Seminar – Lines of thinking at The Park Forskaren

Sep 27, 2025

Lines of Thinking at The Park Forskaren — a hands-on sketching seminar where visual thinking transforms how you communicate and generate ideas.

2025-09-17 Do you think you can sketch.jpg

Do you know how to sketch? I think you do!

Sep 18, 2025

You already know how to sketch — it's about communication, not art. Simple shapes externalize your thinking in ways both people and AI understand.

copy_A77C3B9E-A329-4EF5-93CA-E5813C0BA588.mov

✏️ Sju saker du vinner på att skissa med AI

Sep 11, 2025

kontorsvideo

Vibe Coding är ute. Context engineering också. Nu är det agenter som gäller!

Aug 29, 2025

Tröttnat på vibe coding? Mårten gick från magisk känsla till evighetsloopar — och hittade att välstrukturerade skisser är det bästa AI-underlaget.

Dont get stuck in the vibe coding casino

Aug 27, 2025

Vibe Casino-bild

😩 Är din hemsida, web-app eller e-handel lite “mäh”?

Jun 19, 2025

Du är inte ensam om att ursäkta sin hemsida. De flesta vill bättre — Whiteport hjälper dig ta nästa steg med UX och digital design.

🚀 Redo att bygga din webb-app – men osäker på var du ska börja?

Jun 17, 2025

Nu kan du programmera appar med AI — men hur börjar du? Whiteport erbjuder stöd i rätt nivå, från din första idé hela vägen till en färdig lösning.

🎬 Behind the Scenes: When “Lines of Thinking” gets a little too reel

May 27, 2025

Outtakes from the Lines of Thinking filming — bloopers, brain freezes, and unscripted magic captured by SoMe Agency during a memorable day.

Lines of thinking Seminar

May 26, 2025

Awaken your creative artist at Lines of Thinking — a 3-hour sketching seminar at The Park Forskaren on 4 June 2025, also available online.

Lines of Thinking Seminar

May 21, 2025

Lines of Thinking teaches you to sketch in minutes — then goes further, combining conceptual thinking and AI to amplify your design process.

Seminar feedback

May 21, 2025

Deltagarna älskar Lines of Thinking. Läs omdömena och se vad som händer när du vågar skissa och uttrycka din kreativitet — nästa grupp är din.

Mårten Angner — sketching course instructor

Did you attend Mårten’s sketching courses?

May 11, 2025

Attended one of Mårten's sketching courses? Share your story to win a new kit and a free spot in the updated Lines of Thinking course.

case-study

Reimagining Strategy: How we transformed GoalEnvision into a next-gen platform

May 2, 2025

What happens when a strategy platform hits its limits? For GoalEnvision, the answer was a complete reinvention — one that turned static goals into dynamic, team-driven success stories.

Ny utmaning

Apr 24, 2025

Mårten Angner söker sitt nästa drömuppdrag — ett bolag med ambitioner större än resurserna. Startup, familjeföretag eller etablerat varumärke i förändring.

How we built an App that works for electricians

Apr 15, 2025

Skärgårdspartner's electricians needed tools that worked in the field. Whiteport built a human-centered service management system that actually delivered.

Frilansfinans väljer Whiteport

Apr 10, 2025

Frilansfinans väljer Whiteport som sin digitala partner. Vi är stolta över förtroendet och ser fram emot ett givande och långsiktigt samarbete.

Organisera dina bilder och Videos för sociala medier med Google Drive i Social Stream!

Apr 10, 2025

Trött på att jaga bilder och filer för sociala medier? Social Streams Google Drive-integration samlar allt på ett ställe för smidig hantering.

Din dag UTAN Social Stream

Apr 8, 2025

En dag utan Social Stream: stressig, ostrukturerad och reaktiv. En dag med det: fokuserad, kreativ och proaktiv. Skillnaden är faktiskt stor.

Social Wall — integrera dina sociala inlägg på hemsidan

Gör din hemsida levande med Social wall

Apr 4, 2025

Social Wall låter dig visa sociala inlägg direkt på hemsidan — innehållet försvinner inte i flödet utan får en permanent, sökbar plats på din site.

Fånga uppmärksamhet med rätt innehåll och typografi

Fånga uppmärksamhet med olika typsnitt

Apr 2, 2025

Fet stil, kursiv och varierade typsnitt fångar användarens öga direkt. Med Social Stream är det enkelt att formatera text som verkligen sticker ut.

Content calendars for social media

Apr 1, 2025

Letar du efter en bra mall för content-kalender till sociala medier? Social Stream gör det lättare att planera och publicera som ett team.

Vad ska vi posta idag? 😵

Mar 30, 2025

Vad ska vi posta idag? Den eviga frågan för entreprenörer. Vi tröttnade och byggde Social Stream — ett verktyg som planerar hela din närvaro i förväg.

Let’s get Social Stream

Mar 19, 2025

Kundproblem

Visuell introduktion

Mar 18, 2025

Med Social Stream som content-kalender ser du arkiverade inlägg, planerar framåt och har full kontroll — video, bild, text och hashtags på ett ställe.

10 Mannifesto

Mar 17, 2025

Tio principer som vägleder allt vi gör på Whiteport — från systemdesign till långsiktiga kundrelationer och en digital framtid du äger själv.

Nytt Samarbete

Mar 17, 2025

Det började med frågan: varför gör vi det så komplicerat? Social Stream och vårt samarbete föddes ur frustrationen med sociala mediers eviga loop.

Social Stream för WordPress — publicera och äg ditt innehåll

Här är Social Stream för WordPress!

Feb 23, 2025

Social Stream samlar ditt sociala innehåll på hemsidan, gör det sökbart på Google och effektiviserar publiceringen — ett verktyg som täcker hela flödet.

2025-02-19 Do you stuggle with social media.jpg

Kämpar med sociala medier? Har google drive? Kör WordPress? Bra!

Feb 22, 2025

Tycker du att sociala medier tar för mycket tid? Social Stream kopplar ihop Google Drive med WordPress så du kan planera, samarbeta och publicera smartare.

Manifesto 9

Jan 15, 2025

Getting started is easier than you think — Whiteport identifies your vision and finds the smallest change that makes the biggest difference first.

SOME Stockholm is a happy client!

Dec 25, 2024

SoMe Agency Stockholm automated their invoicing and client handling with Whiteport's system — no more jumping between tools, just streamlined results.

Need smarter solutions?

Dec 9, 2024

Stop copy-pasting between systems. Whiteport builds integrated platforms under the motto 'one business, one system' — starting with what matters most.

Träningpartner is a happy client!

Dec 9, 2024

Träningpartner is a happy Whiteport client — another step forward in our mission to build digital products that make a real difference.

digital-design

What Is “Digital Design That Makes Business Sense”?

Dec 3, 2024

What is digital design that makes business sense? Design that drives conversions, improves engagement, and aligns with your goals — not just aesthetics.

Manifesto 8

Oct 2, 2024

Open source e-commerce can transform your entire business — beyond sales. Automate invoices and integrate custom workflows with flexible, scalable tech.

Västtrafik Calculator is a happy client!

Oct 2, 2024

Västtrafik Calculator is a happy Whiteport client. Put your trust in us and enjoy the results — get in touch and let's discuss your needs.

Manifesto 7

Sep 9, 2024

Whiteport's goal: make every client fully self-sufficient in their development journey. We're evangelists for taking back control of your digital tools.

Ubermeds is a happy client!

Apr 9, 2024

Ubermeds chose Whiteport to bring their unique idea to life. We love helping companies with bold visions turn them into digital products.

Manifesto 6

Mar 18, 2024

Innovation is a learnable skill. Using open source as a base, Whiteport helps companies master their own digital destiny without ongoing licence fees.

Tickin is a happy client!

Mar 15, 2024

Tickin is a happy Whiteport client. Our time reporting system makes it easy to track working hours so you can focus on what actually matters.

Manifesto 5

Mar 9, 2024

Companies that own their platforms have a superpower: they can adapt instantly when the market shifts. Whiteport helps you get there step by step.

Byt Hjul is a happy client!

Mar 8, 2024

Byt Hjul is now a happy Whiteport client. We help any business go online — from wheel-changing services to digital experiences that work.

Manifesto 4

Mar 6, 2024

Every company is unique. Forcing rigid new systems onto your business without respecting its culture is tone-deaf — and Whiteport refuses to do it.

Fyndicsvajpen is a happy client!

Mar 4, 2024

Fyndicsvajpen trusted Whiteport to optimize their client experience and we're delighted to have been chosen. Is it your business's turn next?

Manifesto 3

Mar 2, 2024

A proper business system must support your full customer lifecycle — from getting attention to closing sales and building long-term relationships.

Nowwhere is a happy client!

Feb 28, 2024

Nowwhere trusted Whiteport and we're proud of the results. Get in touch to see how we can help your business grow with digital solutions.

Manifesto 2

Feb 27, 2024

Standard business systems are designed for everyone — which means they're really designed for no one. Whiteport believes your system should be truly yours.

Birdie Gold Tours is a happy client!

Dec 1, 2023

Birdie Gold Tours trusted Whiteport and we're proud of the results. Join our growing list of happy clients — let's talk about your vision.

Want to create an app?

Nov 21, 2023

Got an app idea? Whiteport sketches it out at a whiteboard, then coordinates designers and developers to turn your vision into a real product.

Manifesto 1

Nov 21, 2023

How many systems do you juggle daily? Whiteport's manifesto starts here: break out of the SAAS spiral and build one system for your whole business.

The Whiteport Manifesto!

Nov 8, 2023

Whiteport's manifesto: One Business, One System. We believe companies should take back power over their digital tools and build systems that fit perfectly.

Indoor Energy is a happy client!

Aug 29, 2023

Indoor Energy is a happy Whiteport client. We love seeing our clients grow — send us a message to discuss how we can help your business too.

Our vision!

May 7, 2023

Whiteport's vision: a world where every organisation builds nurturing relationships with customers, employees, and partners through brilliantly designed technology.

Welcome to Whiteport!

May 7, 2023

Whiteport is a Stockholm-based digital agency specialising in UX design and custom open source business systems. Curious how we can help your business?

Vi behöver fler modiga designchefer

Everyone Does UX Backwards. Here's the Right Order.

MCP Sucks. I Deleted Them All. So Should You.

Agentisk design kräver inte bättre verktyg. Det kräver nytt ledarskap.

Lessons Learned: Running the WDS AI Agent Framework in a Design Team

WDS — The End-to-End AI Agent Framework for Design Teams. Free and Open Source.

WDS v0.4.0 — The Build Specification Release

SEO: The silent engine of sustainable business growth

Why the best AI coders think before they prompt

WDS Session 3: Let&#8217;s get going

The Prompt Burn is real

Årets bästa fest: att implementera AI på designavdelningen 🎈

Do you avoid thinking in digital projects? Think again!

WDS Session 3: Let&#8217;s get going draft

Whiteport Design Studio Course: 00 &#8211; Getting Started

Designers know how to make product people love

A 9-step masterclass in digital strategy: the pain, the pathway, the payoff!

WDS Sessions 2: Speed isn’t a strategy!

Thank you for the book

Who is better suited to make sense of the product

Vad bygger du i mellandagarna?

First you think. Then you Vibe!

Welcome to the WDS Designers Community 2026

WDS Session 2: Strategy in practise

Efter nyår blir det fullt på gymmet… igen.

If everyone is so busy making fast prototypes, who has time to make design that really matters?

We just wrapped up the first WDS Session and the feedback has been incredible!

1st WDS Jam Session &#8211; What to expect

CX/UX/UI Designers och AI: Låt oss träffas, Prata mindre. Får mer gjort!

Dear designers, Now it is not the time to despair

Gymzombies: När mobilen tog över gymmet!

WDS Sessions 1: Say hello to the new AI-Agent framework for designers!

Should Designers Draw by Hand in 2025?

WPS2C is Here! — AI Agents for Every Digital Creative!

We just created AI Agents That Make Designers Indispensable – Free &#038; Open Source

Seminar &#8211; Lines of thinking at The Park Forskaren

Do you know how to sketch? I think you do!

✏️ Sju saker du vinner på att skissa med AI

Vibe Coding är ute. Context engineering också. Nu är det agenter som gäller!

Dont get stuck in the vibe coding casino

😩 Är din hemsida, web-app eller e-handel lite &#8220;mäh&#8221;?

🚀 Redo att bygga din webb-app – men osäker på var du ska börja?

🎬 Behind the Scenes: When &#8220;Lines of Thinking&#8221; gets a little too reel

Lines of thinking Seminar

Lines of Thinking Seminar

Seminar feedback

Did you attend Mårten&#8217;s sketching courses?

Reimagining Strategy: How we transformed GoalEnvision into a next-gen platform

Ny utmaning

How we built an App that works for electricians

Frilansfinans väljer Whiteport

Organisera dina bilder och Videos för sociala medier med Google Drive i Social Stream!

Din dag UTAN Social Stream

Gör din hemsida levande med Social wall

Fånga uppmärksamhet med olika typsnitt

Content calendars for social media

Vad ska vi posta idag? 😵

Let&#8217;s get Social Stream

Visuell introduktion

10 Mannifesto

Nytt Samarbete

Här är Social Stream för WordPress!

Kämpar med sociala medier? Har google drive? Kör WordPress? Bra!

Manifesto 9

SOME Stockholm is a happy client!

Need smarter solutions?

Träningpartner is a happy client!

What Is &#8220;Digital Design That Makes Business Sense&#8221;?

Manifesto 8

Västtrafik Calculator is a happy client!

Manifesto 7

Ubermeds is a happy client!

Manifesto 6

Tickin is a happy client!

Manifesto 5

Byt Hjul is a happy client!

Manifesto 4

Fyndicsvajpen is a happy client!

Manifesto 3

Nowwhere is a happy client!

WDS Session 3: Let’s get going

WDS Session 3: Let’s get going draft

Whiteport Design Studio Course: 00 – Getting Started

1st WDS Jam Session – What to expect

We just created AI Agents That Make Designers Indispensable – Free & Open Source

Seminar – Lines of thinking at The Park Forskaren

😩 Är din hemsida, web-app eller e-handel lite “mäh”?

🎬 Behind the Scenes: When “Lines of Thinking” gets a little too reel

Did you attend Mårten’s sketching courses?

Let’s get Social Stream

What Is “Digital Design That Makes Business Sense”?